Friday, September 17, 2021

#MissionJAB: Indian Link’s campaign for increased vaccine uptake

Have you had your COVID vaccine yet? Well, jab (when) you do, tell the world using our hashtag #jabwegotvaxxed.

Reading Time: 2 minutes 

As we face many weeks ahead in lockdown – and varying levels of restriction when it is eased – one thing is clear: we need to raise our vaccination rates.

The messages that have bombarded us so far in this health crisis in Australia, have confused us and clouded our decision making. Is one vaccine better than the other?

How can I get the ‘better’ vaccine?

What role does age group play in vaccine efficacy?

How good is my vaccine in controlling the Delta variant?

So now I’m being asked to shift the gap between doses?

Can I get out and about now that I’ve had my two shots?

Whether the sluggish rates of vaccination uptake are because of shifts in messaging, poor supply, or general vaccine hesitancy, the need of the hour is to get the community to take that first step and make a booking to get the jab.

And so we launch #MissionJAB. A community campaign by Indian Link, this endeavour is aimed at getting the message out to as many people in Australia’s Indian community as possible – to get vaccinated and be safe.

The messaging in #MissionJAB takes a multipronged approach:

  1. Community connect: We are encouraging all (even those who’ve had their first jab) to take to social media with a “vaxxie”, or vaccine selfie, using the hashtag #jabwegotvaxxed. Vaccine selfies help normalise the vaccine procedure, reducing hesitancy around perceived risks and increasing vaccine trust within social circles.

2. Messages from the frontline in India: The Delta variant wreaked havoc across our home country India, with many of us affected directly by its onslaught. In our short video series, we bring messages from health professionals describing the devastation they have witnessed, and stressing the absolute urgency of vaccination at this time. You can hear these messages in various languages.

3. Messages from friends of the Indian community: Our short video series also includes messages from friends of the Indian community here in Australia. Many of our state and federal politicians across the political divide are well liked in the Indian community. As frequent and willing guests at our community events, they have forged strong bonds with us. Easily identified, they make wonderful influencers for Mission JAB.

4. Bollywood calling: To appeal to the younger generation, the Indian Link Radio team led by Ekta Sharma have created a parody of an iconic Hindi song. The reworking of the lyrics sends the vaccination message out.

We thank the health professionals, celebs, pollies and others who have already joined us in #MissionJAB. Can’t wait to see you on social media, getting on the bandwagon with us.

Link up with us!

Indian Link News website: Save our website as a bookmark

Indian Link E-NewsletterSubscribe to our weekly e-newsletter

Indian Link Newspaper: Click here to read our e-paper

Indian Link app: Download our app from Apple’s App Store or Google Play and subscribe to the alerts


Twitter: @indian_link

Instagram: @indianlink

LinkedIn: linkedin.com/IndianLinkMediaGroup

- Advertisement -

Related Articles


Please enter your comment!
Please enter your name here

- Advertisement -


Ep 9: What do young Indians want from love?

  Growing up in Indian culture, most of us know that love has never been as popular as marriage. Even in the movies, the main...

Ep 8: Indian links in Indigenous Australian poet Ali Cobby Eckermann’s...

  To celebrate NAIDOC week 2020 (between 8-15 November) I spoke to Yakunytjatjara poet Ali Cobby Eckermann about her time in India where she taught...

Ep 7: In the case of Sushant Singh Rajput

  The torrid and high-octane Sushant Singh Rajput case has been fodder for Indian people and press for the last few months. The actor’s tragic death...
- Advertisement -

Latest News

shreya kalra

WATCH: Indore influencer dances on road for video, booked by police

  A woman who was filmed running across the road to dance at a busy intersection in Indore, Madhya Pradesh has landed in trouble for...

21 burps: it’s modak time as we celebrate Ganesha

  “I’m going to burp 21 times,” I would declare to my Ajji, after eating her mouth-watering modaks. Sweetmeat dumplings made with rice flour and some...
virat kohli

Captaincy comes with its own set of challenges

  Captaincy! The word itself is so powerful that it can prompt anyone to have an opinion - either for or against it. And when...
Baby Hanuman, Ganesha and Krishna cartoons. Source: Twitter

Play-based experiences to teach your kids about your cultural festival

  When you think about celebrating festivals, what is the fondest memory that comes to your mind immediately? For me, it’s definitely the fun, frolic and...

From an Indian Palace to the Outback: The Last Prince of...

  The Last Prince of Bengal is the intriguing true story of one of India’s most powerful royal families. It’s a fascinating tale about Nawab...