fbpx
Tuesday, January 19, 2021

Facebook adds shopping, pricing tiers to WhatsApp Business

Reading Time: 2 minutes

On Thursday, Facebook said it will finally start charging companies using WhatsApp for Business, as it expanded ways for its users to check out available products and make purchases right from a chat.

WhatsApp Business app.

Some 50 million businesses and 175 million people message a WhatsApp Business account every day and this move will help WhatsApp continue building a business of its own while it provides and expands free end-to-end encrypted text, video and voice calling for more than 2 billion people.

- Advertisement -

“We also want to make it easier for businesses to integrate these features into their existing commerce and customer solutions. This will help many small businesses who have been most impacted in this time,” WhatsApp said in a statement.

“We will charge business customers for some of the services we offer,” it added.

WhatsApp will first add a Shopping button, which went live on Thursday globally, though it will come to India later.

“In the future we’ll make it possible to add items to a cart and check out, all within WhatsApp”.

READ ALSO: WhatsApp helping Indian entrepreneurs write success stories

The mobile messaging platform said that over the coming months, it plans to expand its partnerships with business solution providers.

“Businesses will also have a new option to manage their WhatsApp messages via hosting services that Facebook plans to offer,” the company said.

This will make it easier for small and medium size businesses to get started, sell products, keep their inventory up to date, and quickly respond to messages they receive — wherever their employees are.

Since launching WhatsApp Business in 2018, millions of people and businesses have found it to be a great way to get in touch and find something they might like to buy.

In India, 81 per cent of adults agreed that messaging (via chat app, text) is a quick and easy way to communicate with a business. Nearly 77 per cent of adults in India agreed that they “want to be able to communicate with businesses in the same way that I communicate with friends/family through messaging (via chat app, text).”

Globally, 80 per cent of international adults agreed “messaging is a quick and easy way to communicate with a business”.

IANS

READ ALSO: Beware of WhatsApp Pay, warn cyber-law experts

- Advertisement -

Related Articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Podcasts

Ep8: Indian links in Indigenous Australian poet Ali Cobby Eckermann’s life

0
To celebrate NAIDOC week 2020 (between 8-15 November) I spoke to Yakunytjatjara poet Ali Cobby Eckermann about her time in India where she taught...

Ep 7: In the case of Sushant Singh Rajput

0
  The torrid and high-octane Sushant Singh Rajput case has been fodder for Indian people and press for the last few months. The actor’s tragic...

Ep 6: The Indian LGBTQ+ community in 2020

0
  It’s been two years since the world’s largest democracy repealed the draconian Section 377 which used to allow discrimination against homosexual people. Only this...

Latest News

Seniors, adult, match, cricket, sport, outdoors, park, day, ball, holidays,

Have you registered yet for National Backyard Cricket Day?

0
  If you played gully cricket as a child in India, you're probably already into backyard cricket. Well, here's your chance to do a bit of...
indian diaspora

India has world’s largest diaspora: UN

0
  India has the world's largest diaspora with about 18 million people born there now living abroad, according to John Wilmoth, the director of UN's...
netflix film tribhanga

Review: Tribhanga (Netflix)

0
  The great thing about Kajol is she can light up a scene as few stars do, with her zeal to enthral. The flip side...

Tandav on Amazon Prime: REVIEW and backlash

0
  Tandav opens with a raging kisaan andolan in Greater Noida over a government decision to turn farm land into a SEZ for urbanisation. Soon,...
lilly singh

WATCH: Lilly Singh’s rivalry with her overachieving ‘cousin’, Kamala Harris

0
  "Growing up I always got compared to my Indian cousins," shares Lilly Singh, reminding us of those unforgettable sibling rivalries we've all experiences at...