The next phase of a campaign to provide help for gamblers from a culturally diverse background has launched, building on a highly successful first phase.
“Gambling is an issue for people from all walks of life, however, research shows that people from a migrant background face different issues and significant barriers in seeking help.” says Natalie Wright, Director, Office of Responsible Gambling.
The Number that Changed My Life launched in 2021 resulted in a 27% increase in calls from target language groups to GambleAware, a free support and counselling service for those affected by gambling.
The campaign drew on insights from a program of in-depth research and extensive consultation with gambling counsellors who work with multicultural clients.
“This is an exceptionally positive result and a clear demonstration of the need for this campaign” says Ms Wright.
“But we know that changing behaviour takes time. This new phase will ensure we continue the conversation with the community and provide the positive re-enforcement to encourage change”.
Phase two of The Number that Changed My Life will also speak to the gamblers’ loved ones.
“We also know gambling doesn’t just affect gamblers; it impacts their loved ones as well. It’s important to let people know that if they are affected there’s support for them too” according to Ms Wright.
“When someone from a culturally diverse background has a problem with gambling, they often don’t recognise that it’s an issue. Even when they do, shame and stigma can stop them from getting help. It’s often friends and family who initiate help seeking”.
Resources have been developed to support both the gambler and their family and friends. This dual approach has been designed to break down stigma and foster a supportive environment that encourages help seeking.
Bespoke campaign creative has been developed for the Chinese, Arabic, Vietnamese, Korean and Indian communities. The campaign will air on all media channels including ethnic print, radio, TV, digital, online video and OOH (out of home), and will be supported by community engagement initiatives.
“There is no shame in recognising that you, or someone you love, may be gambling excessively and need help. It shows strength. Free, confidential support is available in your language. The counsellors aren’t there to judge, they’re there to help” concluded Ms Wright.
Information support materials are available at http://www.gambleaware.nsw.gov.au/indian/indian
If you or someone you love is affected by gambling, call 1800 858 858 for free, confidential help.
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