Telling the Indian and South Asian story in Australia

Indian Link empowers and elevates the South Asian community in Australia, by telling their stories and unpacking their experiences in a nuanced and unbiased manner.

Since launching in 1994, it has grown to become one of Australia’s leading multicultural media groups, with 33 Multicultural Media Awards to its name.

As a trusted brand, Indian Link is known for its high standards in journalism as well as its quality and regularity of production. As a result, it is the first point of contact for mainstream media outlets whenever there is an India related issue. Its balanced and independent approach allow it to reach a variety of demographics, both within the South Asian diaspora and outside of it.

As watchers of the trends in Australia’s South Asian community, Indian Link informs and mobilises public opinion – its print and online publication, radio, podcasts, and strong social media presence reaches out to the almost 800,000 Indians in this country, and a growing number in the wider mainstream who have an interest in India and the broader South Asian region.

Our Offerings

Indian Link Newspaper prints monthly and is distributed in Sydney and Melbourne with an estimated readership of over 90,000 per edition.

In addition to our print newspaper, we also produce the Indian Link e-Paper, which is emailed directly to over 48,000 email subscribers weekly.

In 2002 Indian Link Radio was launched – the first 24/7 Indian radio station in Australia. Indian Link radio app can be downloaded on smartphones and tablets and listeners can tune into our 24/7 radio station from anywhere in the world.

There are over 50,000 listeners to the radio currently enjoying our wide variety of programming which includes talk back community updates, news and connecting the Indian community in Australia.

Our website is a rich collection of the happenings in the Indian Australian community. We cover a range of topics like politics, arts, sports and community news. A popular source of information for the community, the website has had over 1.6 million views over a period of 12 months.

We also have a strong online presence and have amassed more than 61.4k followers across all our platforms.

Looking forward, we are very excited to share Indian Link with our readers, advertisers and subscribers. Taking each medium in the Indian Link Media Group to new heights, we hope you will share in our journey.

Our Awards

Premier’s Multicultural Community Medal Winners 2026
Multicultural Publication of the Year
Best Report in Multicultural Media: Don’t Talk Back 

Victorian Multicultural Awards 2024
Media Award: Lakshmi Ganapathy

Premier’s Multicultural Media Awards 2024
Best Text Report
Best Audio Visual Report : Lakshmi Ganapathy
Young Journalist of the Year: Khushee Gupta

Premier’s Multicultural Media Awards 2023
Best Publication of the Year
Alan Knight Student Award: Suhayla Zahira Sharif

Multicultural and Indigenous Media Awards 2022

Premier’s Multicultural Media Awards 2022
Best Text Report: Pawan Luthra and Rajni Anand Luthra
Young Journalist of the Year: Rhea L Nath

Premier’s Multicultural Media Awards 2021
Alan Knight Student Award: Rhea L Nath

Multicultural and Indigenous Media Awards 2021

NSW Premier’s Multicultural Communications Awards 2019

Multicultural and Indigenous Media Awards 2019

Premier’s Multicultural Media Awards 2018
Best Publication of the Year

Multicultural and Indigenous Media Awards 2018

NSW Premier’s Multicultural Communications Awards 2017

Multicultural and Indigenous Media Awards 2017

Multicultural and Indigenous Media Awards 2016
Multicultural Journalist of the Year: Usha Ramanujam Arvind |
Young Journalist of the Year: N Gohil

Cricket Victoria Media Awards 2016
Suburban Community Award: Ritam Mitra

Premier’s Multicultural Media Awards 2015
Best Print Publication of the Year

Victorian Multicultural Awards for Excellence 2015
Media Award: Indian Link

Multicultural and Indigenous Media Awards 2015
Best News Reporting | Photographer of the Year: Sachin Wakhare

Premier’s Multicultural Media Awards 2014
Best Print Report of the Year | Best use of Online & Digital Media |
Young Journalist of the Year: Ritam Mitra

Victorian Multicultural Awards 2014
Media Award: Preeti Jabbal

Parliament of NSW Multicultural Media Awards 2013
Coverage of Community Affairs Abroad | Online Innovation in News Blog or News Website Design

Premier’s Multicultural Media Awards 2013
Best News Report | Best Online Publication of the Year | Best Image of the Year

Multicultural and Indigenous Media Awards 2013

Parliament of NSW Multicultural Media Awards 2012
Online Innovation in News Blog/ News Website Design | Editorial/ News Reporting | Multicultural Journalist of the Year

(Source: Multicultural NSW)

Our Founders

Having a passion for media and their country of origin, India, Pawan and Rajni Luthra combined the two and started the Indian Link Newspaper in 1994. They feel that helping the Indian community assimilate into the Australian way of life, is an important part of living here. At the same time, their Media Group is aimed at helping Australians understand the Indian culture and beliefs – but always with the focus of embracing the best of Indian and Australian ethos. Thanks to Rajni Luthra, Editor-in-Chief, Indian Link has set new standards in journalism and production. It reaches thousands of homes and has become an integral part of lives of people from India, Pakistan, Sri Lanka, Fiji, Nepal, Sri Lanka, Bhutan and Bangladesh. Thanks to its rich and varied editorial content, Indian Link has a big and loyal reader base that includes educated professionals, housewives, senior citizens and the young Australian born Indians. Pawan Luthra has become a source of mainstream media commentary on the issues affecting Indian students, nuclear trading between India and Australia and economic and immigration issues. His most recent contributions included commenting on the opening ceremony of the Delhi Commonwealth Games on FOXTEL and on programs such as Lateline and Compass (ABC TV), Today Tonight and Sunrise (Channel 7), for India’s NewsX TV and for BBC Radio’s Hindi service.

Our Team

Pawan Luthra

CEO

Pawan Luthra began his media career as a teenager on India’s national broadcasters, All India Radio and Doordarshan. After 30 years of establishing Indian Link's presence as the premier Indian diaspora media outlet in Australia, he has become known as a voice of reason, cutting to the core of issues with insightful and trusted commentary. His monthly editorials have won him many admirers for their clarity and depth, and his profound effect as an opinion shaper has seen him listed with Rajni on The Daily Telegraph’s list of NSW Most Influential Indian Australians in 2024.

Pawan is actively involved in producing content for Indian Link's YouTube channel, where he deeply engages with current affairs, holding discussions with some of Australia's most prominent figures. Pawan's astute understanding of the Indian-Australian community, coupled with his awareness of mainstream issues, makes him a sought-after community spokesperson. Pawan has been recognised with numerous awards for his balanced and objective reporting and is regularly invited on ABC’s The Drum and on ABC Radio’s Journos Forum for his perspectives. He is also on the Board of Directors of 2RPH radio, a community radio station providing reading services for people with print disability or who lack access to published material.

Rajni Anand Luthra

Editor-in-chief

As the Editor of Indian Link for over 30 years, Rajni Anand Luthra upholds a non-partisan approach to community life and dedication to objective reporting which has led her team to multiple multicultural media awards. Under her leadership, Indian Link has seen a commitment to quality content, design, and regularity of production, as well as the amassing of a storehouse of young talent behind the masthead. Rajni is particularly committed to fostering the growth of her young team, sharpening their storytelling skills and amplifying their unique voices through thoughtful reporting.

In her own columns for Indian Link, Rajni’s particular passion is to seek out ways in which the Indian and Australian communities enrich each other, bringing to her readers stories that show links and connections in unexpected or unexplored ways. Her commitment to high journalistic standards and her ability to connect with the community have made her a respected figure in the field.

In a previous life, Rajni earned a PhD in Psychology at the University of Sydney, teaching there before moving to the world of community journalism. Alongside Pawan, she was listed on The Daily Telegraph’s list of NSW Most Influential Indian Australians in 2024.

Charu Vij

Advertising and Marketing Manager

Charu is a seasoned media sales professional with a proven track record of delivering high-impact campaigns for global brands. Having worked with renowned companies, she combines strategic insight and client-centric approaches to drive exceptional results and deliver consistent ROI. Charu’s expertise lies in crafting innovative media strategies that resonate with diverse audiences and maximize brand exposure. Outside of her professional endeavours, she is an avid traveller, outdoor enthusiast, and value spending quality time with her family.

Torrsha Sen

Consulting Editor

Torrsha Sen brings editorial expertise, cultural insight, and narrative acumen to create compelling content across Indian Link’s digital and print platforms. She specialises in soft power diplomacy, using film, arts, and culture to shape public narratives.

Torrsha's deep connection with the Indian film industry makes her a go-to voice in the space, and her video series Talk of the Town features some of India’s most celebrated icons and cultural influencers.

She is the editor of the Don’t Talk Back Podcast, the Pawan Luthra Podcast, and 60 Seconds with Indian Link, and many of her works have racked up views in the millions. Torsha is also Indian Link’s in-house visualiser, illustrating Auntyji’s witty columns and designing covers for the print issues.

In 2024, she contributed to Indian Link’s Voice Referendum report, which won Best Text Report at the NSW PMCAs, and was a finalist in the Best Audio-Visual Report category. In 2023, she was a finalist for the Alan Knight Student Award.

Before joining Indian Link, she built a strong foundation in arts, culture, and media through her roles as Cultural Attaché at the Consulate General of Israel in Mumbai, and as a journalist with leading Indian media houses Hindustan Times and DNA.

Outside of work, Torrsha is a passionate painter, foodie, and lover of music.

Lakshmi Ganapathy

Melbourne Content Creator

As Melbourne Content Creator for Indian Link, Lakshmi’s wide portfolio of reportage deftly captures the kaleidoscope of voices constituting the South Asian identity.

Best known for her monthly youth segment ‘Cutting Chai’ and award-winning historical video series ‘Linking History’, she was the recipient of the 2024 Victorian Multicultural Award for Excellence in Media, and the 2024 NSW Premier’s Multicultural Communications Award for Best Audio-Visual Report.

A senior journalist with Indian Link, she has been an integral part of their coverage of numerous elections and the Voice Referendum, as well as coordinating major cover stories for the masthead including their 2024 Independence Day and Diwali issues. The thematic breadth of her work which transcends demographics demonstrates her versatility and ability to craft compelling stories.

Lakshmi is also a highly proficient arts journalist, selected for ArtsHub’s Amplify Collective in 2023, and has created content for RMITV, La Trobe University, and Channel 31. Beyond her journalistic achievements, she is actively involved in the Melbourne arts scene as an independent and community theatre maker, and enjoys travel, cooking, and volunteering at her local foodbank.

Sruthi Sajeev

Journalist

Sruthi Sajeev is a passionate journalist currently in her final year of an Arts/Law degree, with a focus on English Literature. As a law student, she skillfully balances her academic pursuits with her deep love for writing, which has been a significant part of her life since a young age.

Throughout her academic journey, Sruthi has written for various university publications. She enjoys exploring a wide range of subjects, from social issues to the arts, using her words to shed light on topics that matter.

Apoorva Tandon

Digital Strategist

Apoorva is a Digital Strategist and User Experience Designer with a passion for storytelling, technology, and crafting user-centred experiences. Currently pursuing a Masters degree in Interaction Design, she leverages her technical expertise and creative mindset to design solutions that bridge functionality and aesthetics. At Indian Link, she explores new channels of presenting stories that connect deeply with the community, using digital platforms to celebrate culture and foster engagement.

An advocate for meaningful connections, Apoorva enjoys collaborating with diverse teams and translating big ideas into actionable outcomes. Outside of work, she’s a lover of music, photography, travel, and discovering the art in everyday moments.

Ash Reynolds

Website Designer

With 15 years at the helm of his marketing and tech agencies, Ash collaborates with Indian Link and other high-profile clients, honing his expertise in commercial strategy and digital systems. He holds a Bachelor of Commerce and Communications, Psychology and Honours in Anthropology, underscoring his deep insight into societal trends and digital processes.

Ash works regularly with Indian Link on branding opportunities, marketing campaigns, and ensuring the website's 10,000 articles are accessible 24/7. As a human, he’s the eldest of five, loves Japanese food, spends a little more time than what is healthy watching true crime and arrest interviews and traveling—having visited all seven continents at least once each in recent years.

Trying Butter Chicken and Indian cuisine for the first time at 30 years old, Ash’s ‘Indian Link’ never extended beyond school mates and colleagues in his early life, but his now six year connection with the brand has opened his eyes to a diaspora as diverse as the colours of Holi, as welcoming as a warm plate of samosas, as resourceful as a dabbawalla, as vibrant as a Bollywood dance number at an aunties’ second wedding, and as fascinating and energetic as a cricket match between neighbours.