Monday, January 18, 2021

India competes with Pak for exclusive GI tag to Basmati rice

India currently has only one international GI for 'Darjeeling tea'.

Reading Time: 2 minutes
basmati rice

India has applied for an exclusive Geographical Indications (GI) tag to Basmati rice in the European Union (EU), saying it is an Indian-origin product in the application. Pakistan is yet to implement the GI law promulgated in March, and now faces a potential threat to its rice exports.

A geographical indication (GI) tag gives certified information about the distinct identity of a product based on its native region of production. This is key to promote India’s agri-exports.

- Advertisement -

As per the Indian application, Basmati is special, long grain, aromatic rice grown and produced in a particular geographical region of the Indian sub-continent.

“The special characteristic of Basmati is grown and produced in all districts of the state of Punjab, Haryana, Delhi, Himanchal Pradesh, Uttarkand as well as in specific districts of western Uttar Pradesh and Jammu and Kashmir”, the Indian application maintained.

Leading Pakistani rice exporters like Taufiq Ahmed, a leading exporter and bearer of Rice Exporters Association of Pakistan (REAP), have called on the government to immediately oppose the Indian application.

“Despite repeated requests and reminders, concerned authorities in Pakistan have been ignoring this serious issue for years and now if the problem is not handled swiftly then we would be left with no option but to sell Basmati rice with an Indian name/brand,” he said.

READ ALSO: $4.5M Walmart Foundation grants to empower Indian farmers

himalayan salt

As per the application, India is also regarding Himalayan salt and Multani Mitti with Indian names in the international market. At present, most of India’s unique products have domestic GIs. Of 366 registered products, India has only one international GI for ‘Darjeeling tea’.

“We need to focus on international GI tags for our brands. To merit a premium branding and price, we need global branding of these products at international platforms, no one gives a premium price without adequate branding,” said Mohit Singla, chairman of the Trade Promotion Council of India (TPCI).

According to him, heritage brew of Rajasthan like ‘Chandra Haas’ can provide India’s answer to European scotch or champagne or Mexican tequila, as can the unique ‘Bhut Jolokia’ spice from Assam.

“These kinds of unique products should be put forth for international GIs,” he added.


READ ALSO: India prohibits the export of onions

- Advertisement -

Related Articles


Please enter your comment!
Please enter your name here


Ep8: Indian links in Indigenous Australian poet Ali Cobby Eckermann’s life

To celebrate NAIDOC week 2020 (between 8-15 November) I spoke to Yakunytjatjara poet Ali Cobby Eckermann about her time in India where she taught...

Ep 7: In the case of Sushant Singh Rajput

  The torrid and high-octane Sushant Singh Rajput case has been fodder for Indian people and press for the last few months. The actor’s tragic...

Ep 6: The Indian LGBTQ+ community in 2020

  It’s been two years since the world’s largest democracy repealed the draconian Section 377 which used to allow discrimination against homosexual people. Only this...

Latest News

lilly singh

WATCH: Lilly Singh’s rivalry with her overachieving ‘cousin’, Kamala Harris

  "Growing up I always got compared to my Indian cousins," shares Lilly Singh, reminding us of those unforgettable sibling rivalries we've all experiences at...
Udaya wentworthville

Reopening after being a COVID exposure site

  "We did not have a clue, because the customer was asymtopmatic." Since the news of popular spots Saravanaa Bhavan and Udaya supermarket being COVID exposure...
meeting op nayyar (1)

Why OP Nayyar continues to be this fan’s favourite musician

  I am an ardent admirer of O P Nayyar’s music. Anyone who knows me well, knows of my love for Indian film music from...

5 powerful poems by the brilliant Javed Akhtar

  A celebrated lyricist and the recipient of the prestigious Sahitya Akademi Award for his poetry, Javed Akhtar's name is synonymous with soul-wrenching, evocative writing.  His...
dog swami video

WATCH: Dog ‘blesses’ devotees outside temple in India

  In a now viral video, a dog stationed outside the Siddhivinayak Temple in Ahmednagar, Maharashtra was spotted shaking hands and 'blessing' devotees as they...