Tuesday, April 13, 2021

India competes with Pak for exclusive GI tag to Basmati rice

India currently has only one international GI for 'Darjeeling tea'.

Reading Time: 2 minutes
basmati rice

India has applied for an exclusive Geographical Indications (GI) tag to Basmati rice in the European Union (EU), saying it is an Indian-origin product in the application. Pakistan is yet to implement the GI law promulgated in March, and now faces a potential threat to its rice exports.

A geographical indication (GI) tag gives certified information about the distinct identity of a product based on its native region of production. This is key to promote India’s agri-exports.

As per the Indian application, Basmati is special, long grain, aromatic rice grown and produced in a particular geographical region of the Indian sub-continent.

“The special characteristic of Basmati is grown and produced in all districts of the state of Punjab, Haryana, Delhi, Himanchal Pradesh, Uttarkand as well as in specific districts of western Uttar Pradesh and Jammu and Kashmir”, the Indian application maintained.

Leading Pakistani rice exporters like Taufiq Ahmed, a leading exporter and bearer of Rice Exporters Association of Pakistan (REAP), have called on the government to immediately oppose the Indian application.

“Despite repeated requests and reminders, concerned authorities in Pakistan have been ignoring this serious issue for years and now if the problem is not handled swiftly then we would be left with no option but to sell Basmati rice with an Indian name/brand,” he said.

READ ALSO: $4.5M Walmart Foundation grants to empower Indian farmers

himalayan salt

As per the application, India is also regarding Himalayan salt and Multani Mitti with Indian names in the international market. At present, most of India’s unique products have domestic GIs. Of 366 registered products, India has only one international GI for ‘Darjeeling tea’.

“We need to focus on international GI tags for our brands. To merit a premium branding and price, we need global branding of these products at international platforms, no one gives a premium price without adequate branding,” said Mohit Singla, chairman of the Trade Promotion Council of India (TPCI).

According to him, heritage brew of Rajasthan like ‘Chandra Haas’ can provide India’s answer to European scotch or champagne or Mexican tequila, as can the unique ‘Bhut Jolokia’ spice from Assam.

“These kinds of unique products should be put forth for international GIs,” he added.


READ ALSO: India prohibits the export of onions

- Advertisement -

Related Articles


Please enter your comment!
Please enter your name here

- Advertisement -


Ep 9: What do young Indians want from love?

Growing up in Indian culture, most of us know that love has never been as popular as marriage. Even in the movies, the main...

Ep 8: Indian links in Indigenous Australian poet Ali Cobby Eckermann’s...

To celebrate NAIDOC week 2020 (between 8-15 November) I spoke to Yakunytjatjara poet Ali Cobby Eckermann about her time in India where she taught...

Ep 7: In the case of Sushant Singh Rajput

  The torrid and high-octane Sushant Singh Rajput case has been fodder for Indian people and press for the last few months. The actor’s tragic...
- Advertisement -

Latest News

COVID-19: India’s vaccine rollout faces tough battles

  “I am terrified about my 80-year-old parents in Pune,” a friend revealed recently. It is a sentiment shared by a large number of Indian-Australians...

Hello, New Zealand: A 10-day itinerary for your next trip

  All set to make the most of the Trans-Tasman travel bubble with a trip to New Zealand? Let's get started! Itinerary If this is your first...
harinder sidhu

Khooni Vaisakhi: Poem from the Jallianwala Bagh Massacre, 1919

  In a moving piece of Punjabi literature, this is Khooni Vaisakhi, a narrative poem by prominent Punjabi writer Nanak Singh. It’s an account of...
children in classroom

Net Promoter Score: New statistic to measure school effectiveness

  The tiresome gloating by schools about the proportion of their students who get top ATAR bands, can easily be remedied by having schools publicly...
rahul dravid advertisement

WATCH: Bengaluru traffic turns Rahul Dravid into a ‘gunda’

  Rahul Dravid may be known as a gentleman from the gentleman's game, but 'The Wall' seems to have met his match with Bengaluru's traffic. In...