Friday, April 16, 2021

Google's 'Internet Saathi' programme goes live in Punjab and Odisha

Reading Time: 2 minutesGoogle India’s ‘Internet Saathi’ programme aimed to empower rural women with digital literacy has now added two more states — Punjab and Odisha to its kitty — thus expanding the initiative’s reach to over 2.6 lakh villages in 20 states, the company announced recently.
Launched as a pilot project in 2015 along with Tata Trusts, the ‘Internet Saathi’ programme focuses on educating women on how to use the Internet, who then impart training to other women in their community and neighbouring villages.
In the four-year journey, 70,000 trained women are using the Internet to drive positive change in their communities and have already trained over 2.6 crore fellow women.
“It is remarkable to see the passion of women in rural India, who are learning about the Internet, not just for their own needs but for their families, kids and their communities,” said Neha Barjatya, Chief Internet Saathi, Google India.

Google1.Indian Link
In 2015, only 1 out of every 10 Internet user in rural India was a woman. Tata Trusts and Google came together to address this huge gender gap and introduced a digital literacy program, based on ‘train the trainer’ model.

Expanding horizons.
In Punjab, the programme will cover around 5,000 villages, whereas, in Odisha, it will cover over 16,000 villages.
In a recent study with Kantar, Google interviewed over 2,500 people across rural India to understand the impact that providing access has on their livelihood.
“About 70 per cent of Internet Saathis believe they are seen as a source of information in their village — people are coming to them consistently for answers to help children with schoolwork, to learn new cooking recipes, search for jobs, or to run a business,” the findings from Kantar ICUBE Study 2018 showed.
Google2.Indian Link
Bujji, 28, lives with her in-laws and two daughters in Vijayawada and has trained over 1,000 women.

Eight in 10 Saathis and their beneficiaries believe that people in their village respect them more. Three in 10 Saathis and two in 10 beneficiaries have set up some form of business. This, in turn, has provided economic growth, with their business often earning Rs 3,000 to Rs 5,000 every month, said Google.

- Advertisement -

Related Articles


Please enter your comment!
Please enter your name here

- Advertisement -


Ep 9: What do young Indians want from love?

Growing up in Indian culture, most of us know that love has never been as popular as marriage. Even in the movies, the main...

Ep 8: Indian links in Indigenous Australian poet Ali Cobby Eckermann’s...

To celebrate NAIDOC week 2020 (between 8-15 November) I spoke to Yakunytjatjara poet Ali Cobby Eckermann about her time in India where she taught...

Ep 7: In the case of Sushant Singh Rajput

  The torrid and high-octane Sushant Singh Rajput case has been fodder for Indian people and press for the last few months. The actor’s tragic...
- Advertisement -

Latest News

steve waugh photography

Image from India wins Steve Waugh the Wisden Photographer of the...

  An image of kids playing cricket in the sand dunes of Osian near Jodhpur in Rajasthan, has made Steve Waugh the Wisden Photographer of...
Driving along the beach

Nature’s playground: Discovering Port Stephens

  As we continue to seek out holiday spots close to home in these pandemic times, this issue we explore a gem destination in our...
buckwheat cutlets

Tikka talk: 3 scrumptious veg patty recipes

  We are in the midst of Chaitra Navratri (13-21 April), a Hindu festival of prayer and fast. As a cook, I relate this time...
chacha featured image

LISTEN: Chatting with Ayush Tiwari from “Chacha Vidhayak Hain Humare”

  Because of their laidback quality, comedy shows are often thought to be least time-consuming to write, produce, and create. This week, Chacha Vidhayak Hain...
dipen mandaliya and rose wimbush

WATCH: Which IPL team do ‘SCG couple’ Dipen and Rose support?

  When cricket lovers Dipen Mandaliya and Rose Wimbush got engaged at the SCG last year, their proposal went viral on social media. It amused...