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Sunday, March 7, 2021

It's our nineteenth birthday!

Reading Time: 2 minutesBlue_candles_on_birthday_cake
In October 2013, Indian Link newspaper turns 20. We started as a 24-page black-and-white monthly publication with a print run of just under 1,500 copies. Today we are a fortnightly paper in Sydney (with combined monthly pages in excess of 140), a monthly publication in Melbourne, Adelaide, Brisbane and Perth with a combined print run of over 40,000. It has been a terrific journey! And this is in addition to our 11-year-old 24/7 radio station with live talk-back of over 8 hours a day, and a listenership of over 50,000. Our social media footprint across newspaper and radio enjoys over 6,000 likes, and our website with its regular news updates has over 17,000 impressions per month.
Of course, none of this would have been possible without our supporters who have maintained their faith in Indian Link, its philosophy and ethics. These supporters have at times been wholesome in their praise, caustic in their comments when they did not agree with our views, and mature in their acceptance of why, at times, we needed to differ.
Our supporters range from a group of 70-odd writers who take time out from their busy schedules to report on an event, be it an arangetram or a conference on Gandhi; to radio anchors who fight traffic to get to their listeners at 7am, including the brave ones who juggle motherhood and domestic life while entertaining listeners on air. Our supporters also include our advertisers who have valued their link with a quality product that is consistent, reliable and ethical.
Indian Link has also been fortunate to have a strong team in editorial, content, creative, design, and sales and marketing, who have not only sustained us, but also understood our philosophy. Together they have worked long and hard to ensure innovative content and programming, which we have proudly taken to our own community and others in Australia. And the Indian Link mindset is very clear: to be able to provide excellent quality articles which inform and educate those who have made this country their new home. Our job has been to find all things Indian in Australia, to help us Indian Australians find a sense of achievement for each other, rather than absorb ourselves in petty politics and envy which can so easily consume a small vibrant community.
We have reported regularly on issues relating not only to the India-Australia equation, but also like every section of the Indian Australian community, including students, professionals, seniors, children, home-makers and those of GBLTQ persuasion.
We have shared success stories of some terrific work being done by Indian Australians, so that those coping with similar challenges can be inspired and know that all is possible in Australia. We have reported on community events with truthfulness, so that constructive feedback can be shared with the organisers. Our job has been to be truthful to our readers who are the ones we ultimately serve.
It is a privilege to serve the Indian Australian community and with their help we have built up a truly diverse media company, from humble beginnings to one which now has a national newspaper footprint, a radio station, online editions and a progressive social media platform. We look forward our journey together over the coming years.

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Pawan Luthra
Pawan Luthra
Pawan is the publisher of Indian Link and is one of Indian Link's founders. He writes the Editorial section.

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