fbpx

Gucci kaftan for $3,500 has Indian Twitter trolling

Reading Time: 2 minutes

 

An ensemble now on sale by the global fashion house Gucci described as a “floral embroidery organic linen kaftan” labelled at $3,500 USD (Rupees 2,52,000) has caught the eye of Indians on Twitter. Whether it was the price or the design, desi users had much to say about the ensemble and posted multiple tweets trolling Gucci.

The Italian luxury fashion brand has been on a roll over the past few years, making it to the top five list of most valuable global luxury brands in 2020, only fourth to fashion houses Chanel, Louis Vuitton and Hermes. It is said that Gucci valued at about 27.2 billion USD in 2020 and has become the largest brand owned by parent company, Kering Group.

But even this wasn’t enough to stop the brand from becoming Indian twitter’s latest target.

One user wrote, “You’ll literally get fifty kurtas like this in wholesale for less than 1.5k”, while another said, “Sarojini Nagar se 250rs Mai milega dost (you can buy it in Sarojini Nagar for Rupees 250 (about $4 USD)”.

The price of the kaftans released by Gucci range from $2,100 -$3,500 USD, which is about Rs 1.5 to 2.5 lakh in Indian currency.

This particular kaftan on the brand’s website has been described as, “Crafted from organic linen, this kaftan is enriched with floral embroidery and self-tile tassels. First introduced as part of Gucci’s 1996 collection, the kaftan continues to be an integral part of the House aesthetic while evolving in new materials and modern details. Unexpected layering with tracksuit pieces define a whole new way to interpret the garment, giving it a surprising twist.”

Indians who trolled the brand on Twitter believe the fashion house has been inspired by Indian sensibilities and that this range of kaftans has a striking resemblance with traditional Indian embroidered kurtas that are commonly worn by everyone. And the exorbitant price didn’t sit well with the Twitterati either.

According to Gucci, the outfit made of linen and silk fabric with floral embroidery, prints and tassels was originally part of its 1996 collection.

The haute fashion label is been known for its innovation and popularity, its designs appeal to a global audience and as such is only inevitable that elements from various cultures feature in its repertoire. The fashion house offers everything from accessories, handbags, footwear and clothes to make-up and fragrances that are high-quality and timeless to markets that span continents.

Whether it’s a case of cultural appropriation or commonplace inspiration which is but natural in design, the Indian Twitter users are making it a point to make their opinions known.

Here are some more reactions:

What did you think about the kaftan?

From IANS reports

READ ALSO: Dress to impress: How to ace your Zoom fashion game


Link up with us!

Indian Link News website: Save our website as a bookmark

Indian Link E-NewsletterSubscribe to our weekly e-newsletter

Indian Link Newspaper: Click here to read our e-paper

Indian Link app: Download our app from Apple’s App Store or Google Play and subscribe to the alerts

Facebookfacebook.com/IndianLinkAustralia

Twitter: @indian_link

Instagram: @indianlink

LinkedIn: linkedin.com/IndianLinkMediaGroup

- Advertisement -

Related Articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -
- Advertisement -

Podcasts

Ep 9: What do young Indians want from love?

0
  Growing up in Indian culture, most of us know that love has never been as popular as marriage. Even in the movies, the main...

Ep 8: Indian links in Indigenous Australian poet Ali Cobby Eckermann’s...

0
  To celebrate NAIDOC week 2020 (between 8-15 November) I spoke to Yakunytjatjara poet Ali Cobby Eckermann about her time in India where she taught...

Ep 7: In the case of Sushant Singh Rajput

0
  The torrid and high-octane Sushant Singh Rajput case has been fodder for Indian people and press for the last few months. The actor’s tragic death...
- Advertisement -

Latest News

lgbt community

On the Religious Discrimination bill

0
  Prime Minister Scott Morrison introduced a Religious Discrimination Bill to the parliament last week. Promised by the Coalition government in the wake of the...
indian community

Grants to support multicultural community infrastructure in VIC

0
  Minister for Multicultural Affairs Ros Spence has invited multicultural community organisations to apply for grants to upgrade, renovate or build community facilities. The available grants...
Raja vamsam

REVIEW: Raja Vamsam

0
  Director K.V. Kathirvelu's Raja Vamsam, which has an incredibly large star cast, is a family drama that exhausts the viewer by the time it...
DIL BEKARaar

Review: Dil Bekaraar (Disney+Hotstar)

0
  From its dreamy theme song to its 2D-style animation, to its period soundtrack, and of course, its late-80s/ early-90s nostalgia, Dil Bekaraar, streaming on...

REVIEW: Antim – The Final Truth

0
  Director Mahesh Manjrekar's Antim: The Final Truth is a crime drama centred around the circle of fate. Based on the Marathi film Mulshi Pattern,...