Indian whiskey Blenders Pride wins 3 international awards

Reading Time: 2 minutes


Seagram’s Blenders Pride, an Indian whisky by Pernod Richard, has won awards at three prestigious spirits competitions – Gold Award at Monde Selection 2020, Gold Medal at The Fifty Best, and Bronze Medal at London Spirits Competition 2020.

Launched back in 1995, Blenders Pride is a popular whiskey in India, made from blending Indian grain spirits with Scottish malt. To win the award at Monde Selection 2020, it was assessed by a panel of independent experts on a variety of parameters that cover sensory, scientific and legal aspects of importance to consumers. The evaluation sessions took place during a period of four months.

“It is a moment of great pride for us to receive three internationally acclaimed awards for Seagram’s Blenders Pride at Monde Selection, The Fifty Best and London Spirits Competitions. At Pernod Ricard India, we have always been committed to offering the finest quality products and delivering value ahead of the curve to our consumers,” Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India commented.

READ ALSO: India’s Bira 91 scores big at European Beer Challenge 2020

whiskey in a glass
Source: Wikimedia Commons

At The Fifty Best competition, a blind tasting of 12 world whiskies was held, with ten members on the judging panel. Double Gold, Gold and Silver medals are awarded according to a set range of final point scores received from the judges.

At the London Spirits Competition, while Germany’s St. Kilian Distillers Signature Edition Four was awarded ‘Whiskey of the Year’, Seagram’s Blenders Pride Whisky was awarded the Bronze Medal.

“These achievements are an affirmation of our quality offering that caters to the aspirations of our suave consumers, while reiterating our market position as a preferred brand for millennials,” said Mohindra.


READ ALSO: 5 beautiful white wines to pair with spicy food

- Advertisement -

Related Articles


Please enter your comment!
Please enter your name here

- Advertisement -
- Advertisement -


Listen to Indian Link’s NEW Travel Podcast

  Indian Link's NEW travel podcast- Feel New In NSW is all about travel and especially made for people who love to explore places in...

It’s National Blood Donor Week

  It’s National Blood Donor Week. In our new podcast host Ekta Sharma speaks to Canberra‘s Nidhi Kaushik who runs an amazing donation campaign every year....

Let’s Talk Boosters: Indian Link podcast

  In LET'S TALK BOOSTERS, a new podcast series by Indian Link, host Ekta Sharma quizzes Dr Kritman Dhamoon of Blacktown Hospital Sydney about booster...
- Advertisement -

Latest News

Jiva Parthipan’s ‘The River Project‘: And the river flows on

  When my family first immigrated to Australia in 1994, it was in Warwick Farm where we first dropped our worn bags and surrendered our...
geeta film

Geeta: Filmmaker Emma Macey-Storch’s close look at acid attack victims

  Directed by Emma Macey-Storch, Geeta is a feature documentary about a mother’s resilience to bring change to her daughter’s life after a brutal acid...
cochlear implant india

New opportunities in Indian MedTech following India-Australia trade agreement

  With lowered tariffs for medical products after the Australia-India Economic Cooperation and Trade Agreement (AIECTA), Australian products like the AirPhysio and the Cochlear implant...
Shashikant dhotre drawing

Artist Dhotre celebrates his mother in his drawings

  For Shashikant Vaman Dhotre, a Solapur school dropout and self-trained artist, his mother Ratan remains the centre of his universe, and also the inspiration...
Dr. Arati Prabhakar

Dr Arati Prabhakar is nominated by Biden to join the US...

  US President Joe Biden has appointed Indian-American scientist Dr Arati Prabhakar to the US cabinet as the director of the Office of Science and...