Tuesday, January 19, 2021

Indian whiskey Blenders Pride wins 3 international awards

Reading Time: 2 minutes 

Seagram’s Blenders Pride, an Indian whisky by Pernod Richard, has won awards at three prestigious spirits competitions – Gold Award at Monde Selection 2020, Gold Medal at The Fifty Best, and Bronze Medal at London Spirits Competition 2020.

- Advertisement -

Launched back in 1995, Blenders Pride is a popular whiskey in India, made from blending Indian grain spirits with Scottish malt. To win the award at Monde Selection 2020, it was assessed by a panel of independent experts on a variety of parameters that cover sensory, scientific and legal aspects of importance to consumers. The evaluation sessions took place during a period of four months.

“It is a moment of great pride for us to receive three internationally acclaimed awards for Seagram’s Blenders Pride at Monde Selection, The Fifty Best and London Spirits Competitions. At Pernod Ricard India, we have always been committed to offering the finest quality products and delivering value ahead of the curve to our consumers,” Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India commented.

READ ALSO: India’s Bira 91 scores big at European Beer Challenge 2020

whiskey in a glass
Source: Wikimedia Commons

At The Fifty Best competition, a blind tasting of 12 world whiskies was held, with ten members on the judging panel. Double Gold, Gold and Silver medals are awarded according to a set range of final point scores received from the judges.

At the London Spirits Competition, while Germany’s St. Kilian Distillers Signature Edition Four was awarded ‘Whiskey of the Year’, Seagram’s Blenders Pride Whisky was awarded the Bronze Medal.

“These achievements are an affirmation of our quality offering that caters to the aspirations of our suave consumers, while reiterating our market position as a preferred brand for millennials,” said Mohindra.


READ ALSO: 5 beautiful white wines to pair with spicy food

- Advertisement -

Related Articles


Please enter your comment!
Please enter your name here


Ep8: Indian links in Indigenous Australian poet Ali Cobby Eckermann’s life

To celebrate NAIDOC week 2020 (between 8-15 November) I spoke to Yakunytjatjara poet Ali Cobby Eckermann about her time in India where she taught...

Ep 7: In the case of Sushant Singh Rajput

  The torrid and high-octane Sushant Singh Rajput case has been fodder for Indian people and press for the last few months. The actor’s tragic...

Ep 6: The Indian LGBTQ+ community in 2020

  It’s been two years since the world’s largest democracy repealed the draconian Section 377 which used to allow discrimination against homosexual people. Only this...

Latest News

curry and rice

‘Stop cooking curry’: when neighbours complain about ‘smelly’ Indian food

  When 29-year-old Vaibhav Pokhriyal moved into his new apartment in Dee Why, he never would’ve guessed what a stir (no pun intended) his cooking...
Seniors, adult, match, cricket, sport, outdoors, park, day, ball, holidays,

Have you registered yet for National Backyard Cricket Day?

  If you played gully cricket as a child in India, you're probably already into backyard cricket. Well, here's your chance to do a bit of...
indian diaspora

India has world’s largest diaspora: UN

  India has the world's largest diaspora with about 18 million people born there now living abroad, according to John Wilmoth, the director of UN's...
netflix film tribhanga

Review: Tribhanga (Netflix)

  The great thing about Kajol is she can light up a scene as few stars do, with her zeal to enthral. The flip side...

Tandav on Amazon Prime: REVIEW and backlash

  Tandav opens with a raging kisaan andolan in Greater Noida over a government decision to turn farm land into a SEZ for urbanisation. Soon,...