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The recipe for making food appear tastier is looking at photos of it, a new study shows
If you are a foodie and want to make your Indian food for a dinner party taste even better, all you have to do is hit up Instagram. By checking our hashtags such as #foodporn #desijunkfood #indianfood, you are in for a mouth-watering experience!
Researchers from the University of San Diego in California and Saint Joseph’s University in Philadelphia, have found that people who scroll through multi-ethnic cuisine food photos on Instagram will perceive the food as tastier than those who did not procrastinate on Instagram.
However, this study found that looking through food porn on Instagram only works for foods seen as indulgent, and not healthy meals.
“It provides insight into the effects of consumers taking pictures of their food before consumption, a growing trend on social media sites (Instagram). Marketing managers can develop strategies to encourage their consumers to take pictures of their food,” the researchers explained.
This is the first research to demonstrate the effects of consumer-generated images on a product consumption experience and identify the conditions and process under which these effects occur.
The results have published in the Journal of Consumer Marketing.
So unfortunately, you won’t be able to make your bland rice and dal appear to be tastier…but for photos of jalebi, pakoras and naan, Instagram away!