fbpx
Saturday, January 16, 2021

Have you got your Modi kurta sorted for the 17 Nov event?

Reading Time: 2 minutesThe half-sleeved kurta may have been an unusual sartorial choice in India only months ago, but today it is a highly sought-after fashion item, thanks to You-Know-Who

- Advertisement -

In an Indian sense, it is equivalent to having your sleeves rolled up – it shows you are a man of action; a man in the midst of getting things done.

The Modi Kurta has today become a style statement.

The Indian PM Narendra Modi revealed once that he modified the traditional khadi kurta because he found it easier to wash (he has been doing his own laundry for over 40 years). As well, he thought it was easier to pack as he travelled a lot.

The Modi kurta is yielding rich dividends for Indian designers.

Kapil and Mmonika Arora have come up with an exclusive Modi-inspired line in cotton fabric with the tag line “Old classic but new vision, New India”. Their line offers Nehru jackets, and kurtas-churidaars in colours like orange, rust, white, off white and coffee brown.
Mmonika says, “The style is in for almost all age groups – for instance college students like it a lot.”

E-commerce site Modimania.com is not far behind.

The influence has not been restricted to men’s fashion either. Mumbai’s popular sari store Paaneri has launched a collection of georgette saris with digital prints of Modi’s face, which was a hit.


Mona Lamba and Pali Sachdev, the famous designer duo from Kolkata, have a lotus motif for Modi’s supporters.

So, have you got your Modi kurta yet? Or your Modi sari?

- Advertisement -

Related Articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Podcasts

Ep8: Indian links in Indigenous Australian poet Ali Cobby Eckermann’s life

0
To celebrate NAIDOC week 2020 (between 8-15 November) I spoke to Yakunytjatjara poet Ali Cobby Eckermann about her time in India where she taught...

Ep 7: In the case of Sushant Singh Rajput

0
  The torrid and high-octane Sushant Singh Rajput case has been fodder for Indian people and press for the last few months. The actor’s tragic...

Ep 6: The Indian LGBTQ+ community in 2020

0
  It’s been two years since the world’s largest democracy repealed the draconian Section 377 which used to allow discrimination against homosexual people. Only this...

Latest News

lilly singh

WATCH: Lilly Singh’s rivalry with her overachieving ‘cousin’, Kamala Harris

0
  "Growing up I always got compared to my Indian cousins," shares Lilly Singh, reminding us of those unforgettable sibling rivalries we've all experiences at...
Udaya wentworthville

Reopening after being a COVID exposure site

0
  "We did not have a clue, because the customer was asymtopmatic." Since the news of popular spots Saravanaa Bhavan and Udaya supermarket being COVID exposure...
meeting op nayyar (1)

Why OP Nayyar continues to be this fan’s favourite musician

0
  I am an ardent admirer of O P Nayyar’s music. Anyone who knows me well, knows of my love for Indian film music from...

5 powerful poems by the brilliant Javed Akhtar

0
  A celebrated lyricist and the recipient of the prestigious Sahitya Akademi Award for his poetry, Javed Akhtar's name is synonymous with soul-wrenching, evocative writing.  His...
dog swami video

WATCH: Dog ‘blesses’ devotees outside temple in India

0
  In a now viral video, a dog stationed outside the Siddhivinayak Temple in Ahmednagar, Maharashtra was spotted shaking hands and 'blessing' devotees as they...