Sunday, May 16, 2021

Biryani, butter chicken most searched Indian food globally: Study

A new report reveals the flavourful food preferences of the Indian diaspora

Reading Time: 2 minutes
Biryani, butter chicken most searched Indian food globally

Chicken Biryani has turned out to be the most searched Indian food globally last year, with an average of 4.56 lakh searches each month, a new study reveals. Butter chicken, samosa, chicken tikka masala, dosa, tandoori chicken, palak paneer, naan, dal makhani, and chaat were also among the top 10 most searched dishes.

Butter chicken, a favourite Punjabi dish, was searched at an average almost four lakh times, while the samosa which is ubiquitous across North India and beyond, was searched an average of 3.9 lakh times. Chicken tikka masala, another favourite Punjabi dish, was searched an average of 2.5 lakh times, the SEMrush study showed.

The quintessential South Indian dish, the dosa was searched an average of 2.28 lakh times. The next five food on the list: Tandoori chicken, palak paneer, naan, dal makhani, and chaat were also much searched.

Fernando Angulo, Head of Communications, SEMrush said: “We’re not very surprised by these results because the Indian diaspora living overseas has carried its culinary preferences everywhere it has settled. As a significant number of those living overseas are Punjabi, it’s unremarkable that food most associated with their culture is the most searched online.

He further adds, however, “our study presents enterprising chefs living overseas and in India an opportunity because it reveals the size of the market for run of the mill and more exotic Indian foods. Restaurateurs who are willing to break the mould have an idea of the size of the market they can expect to cater to”.

The study also shows that a significant global audience equates Indian food with Punjabi food.

In the snacks spicy and aromatic samosa and chaat ranked among the ten most searched food online. People who searched for these dishes likely comprised of those familiar with North India as both foods are among the most popular snacks in that region.

Palak Paneer and Dal Makhani were the only vegetarian dishes on the list. Their presence on the list indicates once again that global audiences’ familiarity with Indian cuisines is skewed in favour of foods common in North India. The only bread on the list was the mighty naan, a food that can only be made well in restaurants by trained chefs.


- Advertisement -

Related Articles


Please enter your comment!
Please enter your name here

- Advertisement -


Ep 9: What do young Indians want from love?

Growing up in Indian culture, most of us know that love has never been as popular as marriage. Even in the movies, the main...

Ep 8: Indian links in Indigenous Australian poet Ali Cobby Eckermann’s...

To celebrate NAIDOC week 2020 (between 8-15 November) I spoke to Yakunytjatjara poet Ali Cobby Eckermann about her time in India where she taught...

Ep 7: In the case of Sushant Singh Rajput

  The torrid and high-octane Sushant Singh Rajput case has been fodder for Indian people and press for the last few months. The actor’s tragic...
- Advertisement -

Latest News

david shoebridge nsw parliament

NSW Senate passes motion asking David Shoebridge to apologise to Hindu...

  AT A GLANCE NSW Hindu community took umbrage at comments made by Greens Senator David Shoebridge against VHP Australia’s scripture lessons at state schools ...

Ask Auntyji: Should I turn vegetarian after all?

  Dear Auntyji I am a 45-year-old man who has been a meat eater for 20 years, except for that one time in 2006 when I...

Sadhguru Jaggi Vasudev on karma, the pandemic, and politics in India

  Meredith Lake in conversation with Sadhguru, for the ABC Radio National program Soul Search. Today on Soul Search, an exclusive interview with Sadhguru Jaggi Vasudev....
repatriation flight india

70 of 150 Australians in repatriation flight from India denied seats

  The first repatriation flight from India since the travel ban might arrive at less than half capacity after nearly 40 Australians have tested positive...
formal wear zoom

Dress to impress: How to ace your Zoom fashion game

  Love or loathe working from home, there’s no escape from virtual meetings. Since last year we’ve all attended countless Zoom meetings, webinars, conferences, online...