fbpx
Sunday, April 11, 2021

Amitabh Bachchan to be new voice of Amazon Alexa in India

The star's signature baritone voice will be available on devices next year.

Reading Time: 2 minutes
bollywood actor amitabh bachchan

Amazon Alexa has announced a partnership with Bollywood megastar Amitabh Bachchan to create a unique voice experience for its Indian fans.

The Amazon Alexa team will work closely with Bachchan to capture his voice and deliver a new voice experience to customers. It will include popular offerings like jokes, weather, shayaris, motivational quotes, advice and more.

Big B’s signature baritone voice will be available on Alexa devices next year, the company said.

“Bachchan’s voice is truly memorable for any Indian who has grown-up with Bollywood. This combination delivers a perfect pitch to further delight and simplify the lives of our customers,” said Puneesh Kumar, Country Leader for Alexa, Amazon India.

Alexa in the US already has voices of several celebrities like Samuel L. Jackson, but this is the first time that the Indian Alexa will get the voice of a Bollywood celebrity.

READ ALSO: Amazon Prime Video app arrives on Windows 10 devices in India

amitabh bachchan to be voice of alexa

One can invoke the conversation between Alexa and Amitabh Bachchan and make the celebrity talk to you by saying “Hey Alexa, Say hello to Amitabh Bachchan”.

“Technology has always given me an opportunity to adapt to new forms. Be it in movies, TV shows, podcasts and now, I am excited to create this voice experience in partnership with Amazon and Alexa. With voice technology, we are building something to engage more effectively with my audience and well-wishers,” 77-year-old Bachchan said.

Alexa is available on the Fire TV Stick with Alexa Voice Remote, Fire TV Edition, the free Alexa app as well as the Amazon shopping app (Android only). This Amitabh Bachchan voice feature will not entirely replace Alexa’s voice, but will be available for certain requests.

READ ALSO: Google launches ‘Sounds of India’ app powered by AI

- Advertisement -

Related Articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Podcasts

Ep 9: What do young Indians want from love?

0
Growing up in Indian culture, most of us know that love has never been as popular as marriage. Even in the movies, the main...

Ep 8: Indian links in Indigenous Australian poet Ali Cobby Eckermann’s...

0
To celebrate NAIDOC week 2020 (between 8-15 November) I spoke to Yakunytjatjara poet Ali Cobby Eckermann about her time in India where she taught...

Ep 7: In the case of Sushant Singh Rajput

0
  The torrid and high-octane Sushant Singh Rajput case has been fodder for Indian people and press for the last few months. The actor’s tragic...
- Advertisement -

Latest News

Review: The Big Bull

0
Forget comparisons. Even if you willingly dismiss the idea of sizing up The Big Bull against Scam 1992: The Harshad Mehta Story, Abhishek Bachchan's...

The living art of India

0
  Immerse yourself in the colourful, vibrant and transformative arts of India. Over three weeks we will dive into a world where art is not...
man taking selfie

Selfie culture: what your choice of camera angle says about you

0
  Over the past decade, selfies have become a mainstay of popular culture. If the #selfie hashtag first appeared in 2004, it was the release of...
joji amazon prime

Review: Joji (Amazon Prime)

0
  Just when you'd think another fresh take on William Shakespeare's Macbeth couldn't possibly be done, comes Joji. Fahadh Faasil's new collaboration with director Dileesh...

An artistic feminist protest by Rakini Devi

0
  Born and raised in Kolkata, Rakini Devi has spent most of her artistic journey engaging with feminist issues, be it dowry deaths in India...