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Every ball of the Australia and India KFC T20 INTL Series will be broadcast to Australian audiences in Hindi via the CA Live App and cricket.com.au, as part of a new partnership between Cricket Australia and Indian Link Media Group.
For the first time in more than 80 years of Australian cricket broadcasting, international cricket in Australia will be heard via a local Hindi broadcast.
Ben Amarfio, Cricket Australia Executive General Manager of Media, Communications and Marketing, said: “The Indian community is growing rapidly in Australia and it includes some of cricket’s most passionate fans.”
“Providing our Indian community with a locally-produced Hindi broadcast will add to their cricket experience, connecting them more deeply with Australian cricket,” Mr Amarfio said.”
“This is an exciting addition to our suite of broadcast options. It adds further choice for cricket fans and recognises that Australian society is becoming far more diverse.
“Cricket Australia strives to be Australia’s favourite sport and to do so we must be a sport for all Australians and reflective of today’s Australia.”
Members of Indian Link’s commentary team have been drawn from Australia’s Indian community, having won the chance to commentate alongside its established broadcast team through a recent online competition.
“It will be an honour to call the T20 matches in Hindi,” Pawan Luthra, CEO of Indian Link, said.
“It will enhance the enjoyment of the game for our listeners, many of whom have recently arrived in the country. For us, it becomes another treasured service that complements the programming across our channels that we hope will become tradition.”
The Hindi broadcast is part of a wider partnership between Cricket Australia and Indian Link that has been formed to further connect Australia’s Indian community with cricket.
The Hindi feed can be heard during the KFC T20 INTL Series that begins in Adelaide on Australia Day. Matches in Melbourne on January 29 and Sydney on January 31 complete the three-match series.
The Hindi commentary team includes; Pawan Luthra, Sanjiv Dubey, Gopal Ganwani, Shriram Iyer, Mukesh Madaan, Manish Raj and Chitrang Trivedi.
Indian Link Media Group has been telling the Indian story in Australia for more than 22 years. Its print, air and online platforms have garnered widespread reach not only within the Indian community but also with those interested in Indian culture, and the organisation has collected 17 multicultural media awards to its name.