HCL Technologies (HCL) and Cricket Australia (CA) recently announced a multi-year partnership, with HCL being chosen as the Digital Technology Partner of CA.
HCL, an Indian multinational IT services and consulting company with a global presence, will help Australian cricket’s governing body provide an elevated and immersive digital experience to cricket fans, players, partners, employees, and volunteers across the country and around the world, through CA’s digital offerings.
HCL will implement its Scale Digital methodology to enable Cricket Australia to unite and inspire their cricket community through advanced digital platforms.
Cricket Australia CEO Kevin Roberts said, “Cricket is rapidly evolving here and overseas, and part of that evolution involves advancements in technology and the digital landscape. Cricket Australia is connecting with fans and participants through our digital platforms every minute of the day, through the stories and live match data on cricket.com.au right through to participants and community volunteers using our MyCricket platform.
“HCL, as our Official Digital Technology Partner, will help take our digital offerings to the next level and allow us to better connect with and inspire communities through cricket”, Roberts said.
HCL will engineer a digital core ecosystem for Cricket Australia through a composable platform that will be modular, auto-scalable, data driven and experience-centric, integrating multiple industry standard products and services to enhance the experience for fans and participants. The idea is for HCL to manage and elevate CA’s suite of digital products that lead the way in Australia for digital consumption, including properties such as the Cricket Australia Live App, cricket.com.au, bigbash.com.au and community cricket applications such as MyCricket and community.cricket.com.au.
“We are thrilled to partner with Cricket Australia and believe that this partnership will serve as a blueprint for organisations worldwide who are exploring technology platforms that can scale existing value chains into ecosystem-centric business models, resulting in inspiring and exceptional experiences,” said Michael Horton, HCL Executive Vice President & Country Manager, Australia & New Zealand. “The vision of this partnership is to continue igniting passion for the game and to grow lifelong fans for the wonderful sport of cricket. We look forward to providing the Australian cricket community with leading-edge digital technologies that support real-time, engaging, personalized and unified experiences.”
Australia’s massive cricket-following community (more than 2 million fans attended cricket matches during the 2018/19 season) are most likely to benefit from this.
The HCL partnership is designed to further enhance CA’s digital presence and impact.